Why are Indian brands going ga-ga over Dubsmash!


Dubsmash used to be the new cool kid on the block. Not anymore. While most of us were finding it difficult to raise our gazes from the constant, pestering whatsapp notifications on our devices, Dubsmash was busy becoming the darling of Indian marketers. 

So what happened? We'll get there. First a couple of cases in point:

1. #Shopeepaah - Gaurav Gera doing ads for Titli, Shandaar, Pepsi, Pyar ka panchnaama 2, hike messenger, Big Magic Channel and basically everything that can be sold. He's serious about the selling business. He's a 'shopkeeper', after all.