In case you wondered, why the Yepme delivery box in #MaukaMauka ad 4!

So the #MaukaMauka series of advertisements goes on with the winning spree of the Indian team. While I'm totally loving the fact that India has had a hat-trick of impressive wins already, I was a bit disappointed with the fourth ad in the series, this time against West Indies.

The ad is surprisingly weak and apologetic in establishing any emotional connect unlike its predecessors, but what disappointed me the most was the almost random Brand placement of! A little googling (news) up and I found out the real reason why!

Guess what, Yepme has sponsored the West Indies team for ICC World Cup 2015 to increase its overseas customer base and has shelled out a whopping Rs. 30 Crores for the same! Now that explains why the West Indies Jersey comes in a box labeled ' - Fresh Fashion'.

Subtle, Yepme. Very Subtle. #SocialkiAankh!

Guess you had presumed that everybody would know. Well, we sometimes forget that we are not the center of the universe. :|

Alok K.
March 2nd, 2015

P.S. Here's the complete advertisement in case you have managed to find out this blog but have no idea what I am talking about. That would be a compliment. A big compliment. :)


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