Mountain Dew's Realtime Snapchat story. Errr...What?

Okay, so marketing 101? Superbowl ads are awesome! Among the better ones this year that have spread far and wide, there is this oddball doing the rounds.
Mountain Dew released two new flavors Pineapple Orange Mango and Kiwi Strawberry during the Superbowl XLIX with an ad showing two dudes dancing eccentrically after sipping the same.

Well, wait... here comes the interesting stuff.

#SocialKiAankh ! - Pilot

The world is social today, like it never was. Socio-viral development.
Damn, that sounds heavy! And ridiculous! And heavy. :/

Anyways, till yesterday we were the novice kids playing with our childish gadgets, while the adults and grown up professionals minded their Business as Usual.

And suddenly every damn thing which has got anything to do with being cool is happening on social networking sites. And every business worth its salt is trying hard to cash on social media marketing.